A family office in every sense

Over the years, Penrose has become a multigenerational family office, guided by a deeply connected team that operates with the trust and familiarity of family. United by shared values and enduring relationships, the work is grounded in care for one another and for the people, businesses, and communities that grow with us.

Ashli Blumenfeld

Marketing Director

Ashli joined Penrose during the summer of 2011 after a successful stint in New York City with an Italian fashion designer. Bringing her energy, enthusiasm and natural affinity with people, Ashli was a perfect fit as Marketing Director with Penrose. Plus she was home; back with brother Ben and dad Billy.

Ashli is a proud and vibrant member of the Penrose work family and certainly lives by a mantra of Billy’s, “Kill ’em with kindness”. In keeping with both her personality and professional background, Ashli frequently calls to mind the advice of Coco Chanel:

“The most courageous act is still to think for yourself. Aloud.”

These are not mere words but a credo which informs Ashli’s professional life. Ashli is typically exhaustive in addressing a laundry list of little known facts. Here are the highlights:

  • Loves organizing friends’ pantries
  • Rearranges her book shelves almost every month
  • Loves planning parties
  • You know Ashli has had too much wine when she sneezes three times in a row
Portrait of Ashli Blumenfeld
Ashli Blumenfeld, Marketing Director | Penrose