Penrose steer mark

A legacy of leadership, carried forward

Wooden desk and chair in a bright office with a row of framed artworks on the wall
Office meeting area with a whiteboard, corkboard and a marble table with wooden stools

Long before Penrose was established, its foundation was built through decades of business leadership, operational experience, and trusted relationships. Billy Rosenthal’s career in the food industry reinforced a simple belief: lasting success comes from investing in people as much as performance. That belief is what guides Penrose—a private single-family office focused on thoughtful stewardship, meaningful partnerships, and the long-term impact of the businesses and communities it supports.

Today, Ashli Rosenthal Blumenfeld and Ben Rosenthal serve as Co-Presidents of Standard Meat Company, continuing the family’s active role in the business. As Penrose has expanded across investments, partnerships, and philanthropic initiatives, it has remained grounded in the day-to-day work of building and growing enduring businesses alongside the people who lead them. That perspective informs a forward-looking orientation, guided by long-term thinking, shared ambition, and a focus on opportunities that reflect their values and priorities.